Creative Rationale: 99 things 

I have created a poster, which required showcasing 99 of my favorite things. I worked with a wacom tablet because I wanted a mix of a graphic/illustration look. You can spot everything from my apartment to different fantasy figures. The colours red, black and white just balance the whole emotion completely. 

- Imaging Communication 

Creative Rationale: Celebrity Portraite

I chose Marilyn Monroe because I think she had an interesting and entertaining life. I get the feeling that she had some problem to deal with all this celebrity and star treatment and it seems that she was a bit misunderstood. I did her portrait in two colours and a bit abstract. I used the purple because she was quite a romantic person and black since she was very unhappy when she died.

- Graphic Communication 

Creative Rationale: PREMIER Cotton

This is my final packaging out come for PREMIER cotton balls. I made the packaging colourful so it would stand out in the store and at the same time look good in the bathroom. The packaging is made of art cut paper, PVC- plastic and the lids are made of aluminium.

- Integrated Communication 

Creative Rationale: M Skin Care

The given task was the make a packaging that symbolizes Marilyn Monroe without using her face or her name. When I think of Marilyn I think of beauty and champagne so I decided to do a skin care series for my packaging. I used metallic pink and silver to get a more luxury touch of the packaging.

- Integrated Communication 

Creative Rationale: Print Ads

I have launched MTV Music Award through a full-integrated campaign. The SMP for MAA is that they are the leaders´ in Asia, as far as the music and award ceremonies are concerned. The campaign is about being the leader and making a statement against their competitors. The theme for the campaign is Retro i.e nostalgia along with recycling, which would bring out the end results and that would be “Retro”. The campaign is mostly copy based where MAA is conveys the idea that it is different from the rest of its competitors, but at the same time it is original and not trying to copy them at all. The colouers that have been used are: blue, green and black- which are cool and laude signifying that they do not need to try so hard like the rest to be too vibrant and loud. The appearance of the campaign is cool and confident. 

- Advertising (Print Ads)

Creative Rationale: FLUX Illustration

My concept behind creating the design magazine Flux, was to showcase the works of new, upcoming and talented designers and for people who have a interest in the history of fashion and fashion illustration. Here is the illustration I did for the magazine. 

- Illustration Communication

Creative Rationale: FLUX Magazine

My concept behind creating the design magazine Flux, was to showcase the works of new, upcoming and talented designers and for people who have a interest in the history of fashion and fashion illustration. Here are some of the contents pages I put in my magazine.

- Graphic Communication (FLUX)

Creative Rationale: Press Ads My Paper

I have created a teaser press series for the launch of MAA. In a fun way MTV is telling the readers than only one can lead and the others is trying to hard to be like MAA. With a bit of irony MAA doesn’t care that their competitor’s actually is copying them

- Advertising (Press Teaser Ad)